El Paso • Ciudad Juárez
The El Paso–Juárez region is one of the most unique consumer markets in North America. Leo Marketing has been navigating it — in both languages, across both markets — for over 15 years.
The Opportunity
The El Paso–Ciudad Juárez binational metro is home to over 2.5 million people who live, work, shop, and move across the border every day. It's one of the most economically connected border regions in the world — and one of the most underserved when it comes to sophisticated marketing.
Most agencies treat it like two separate markets. We know it's one community with two addresses. That distinction is everything.
What We Deliver
We don't translate campaigns — we build them bicultural from the start. Messaging, positioning, and creative that resonate authentically with English and Spanish-speaking audiences without feeling like one is an afterthought.
BTelevision, radio, digital, streaming, and outdoor — planned and bought across both the U.S. and Mexican media markets. We know the stations, the rates, and the audiences on both sides.
MPress outreach, media relationships, and reputation management that spans both markets. We have the contacts and the credibility to get your story told — in English and in Spanish — by the outlets that matter.
PRFrom TV commercials to social content to full campaigns — produced in Spanish with genuine cultural fluency, not machine translation. Everything from concept to final delivery, in-house.
CStrategy, creative, production, media, PR, and reporting — all coordinated across both markets under one agency roof. No juggling two agencies, no lost translation, no gaps. Just one team that knows how to make your brand work on both sides of the border.
360Why Leo
We're not a Dallas agency with a satellite office. El Paso is home. We've built campaigns from this border for over 15 years and we understand the culture from the inside out.
Our team creates in both languages — not as a translation service, but as native communicators. The difference shows in every headline, every script, every campaign.
We have established relationships with media on both sides — U.S. broadcast, Mexican television, digital publishers, and print — and we buy across all of them strategically.
Strategy, creative, media, and PR all under one roof. Your cross-border campaign doesn't get passed between vendors — it stays with one team from start to finish.
We've worked with El Paso County, Blue Origin, Schneider Electric, Nissan, and dozens more — brands that needed reach, results, and regional credibility.
Our production capabilities rival national agencies. TV commercials, brand films, digital content — all produced in-house at a level that competes with any major market.
Common Questions
Can't find what you're looking for? We're a real team, not a chatbot.
Call Us DirectlyReady to Cross the Border?
Whether you're expanding into Juárez, reaching El Paso's bilingual audience, or building a brand that works across the entire border region — we've done it before and we'll do it right.
Schedule a Discovery Call Call (915) 307-7111